Search: ethical

Having now been in business well over a decade, I've seen the trends come, go, and change but the one that's stuck around and if anything, grown in its power, is that of ethics and sustainability.

I wrote at length about being cruelty-free and using vegan makeup where possible here, but I wanted to go further than that so you can know what efforts I'm making and changing to be a sustainable and ethically responsible business. I want you to know that behind the scenes I'm doing what I can to make sure you're beautiful and the planet isn't hurt by my practices.

"Do you use MAC make-up?"

It’s a question I get asked a lot as to what make-up brands I keep in my kit. When a potential client enquires, I go through a few names (the big brands and the smaller ones) but there’s noticeably one missing which would often be in other make-up artists’ kits. As I then say that I don't use their products before I've had a chance to explain I feel it sometimes goes against me as I then have to justify why I don’t.

Everyone should experience luxury when having their makeup done! After all, it's a special occasion and you deserve to feel truly fabulous, from a wedding day to a day out on the town! That said, I don't think that any animals should be harmed for us to feel this good.

It's why I've been a cruelty-free makeup artist now for over 10 years. That means I won't support brands that sell in countries where animal testing is required for their products to be sold. No products in my kit have been tested on animals, and a very large portion of it is vegan too - which means that there are no animal derived ingredients used either. 

Sadly there's a lot of brands out there that do still test on animals - Nars, MAC, Dior, Bobbi Brown, Benefit, L'Oreal, Estee Lauder, Elizabeth Arden, Elemis, Clinique, and Armarni, to name a few.

There's no need for animal testing in this day and age. You can absolutely have luxury products that are cruelty-free! I will always endeaver to go above and beyond to make sure the items in my kit will deliver impeccable results. 

So here's a few brands that I keep in my kit that you can be assured also have good ethics!

We are all feeling the cost of living the last 18-24 months, and no more so than at Christmas! So I'm back again with my Christmas Gift guide for all beauty lovers, but breaking it down into price guides and aiming more at the great stocking fillers.

Summertime, the weather is free and easy... and our faces are at risk of slipping around like they are on a slide at a waterpark!

(by Ed Godden Photography, one of my recommended suppliers)

Illamasqua is a makeup artists best friend. I constantly bang on about them in my 1-2-1 lessons and at my bridal trials when clients ask who they are or why have they heard of them in stores. As they've announced a 20% off sale over Easter, I thought I'd guide you through some of my all-time favourite products that will enhance any makeup kit tenfold. Strap in!