My name is Sali (or Moo!) and I’m an award-winning professional make-up artist and wedding makeup specialist, using 100% cruelty-free makeup. I'm based in Nottingham but I'm happy to travel all over the UK and abroad for my wedding clients. My obsession with makeup started at a young age; tearing out pictures of hair and makeup I liked from the style and fashion supplements in my parents' Sunday papers! 

I began doing makeup in 2006 and started doing it professionally in 2011 after qualifying with a distinction in Beauty Makeup Professional Level 3 NCFE Diploma. I was nominated by my wedding clients and shortlisted as the Best Make-Up Artist in the East Midlands twice at TWIA, known as The Wedding Industry Awards, in 2012 and 2015.  

I won the award for Freelance Make-up Specialist of the Year at the English Hair and Beauty Awards 2018, was the finalist in 2019 and was a finalist in The Official Make Up Awards in 2020. I also won a Hitched Wedding Award in 2023.

I truly believe I have the best job in the world. Primarily, I work with brides although I welcome the opportunity to work with anyone who’s getting married. I feel so blessed that I get to be a part of hundreds of weddings; it’s a great honour to do the makeup of so many beautiful brides across the country. There’s no such thing as a generic 'bridal' look and no two weddings (or people!) are the same. I want to build on the pieces you’ve already put together for your special day to help you look and feel the very best that you can.  

I really pride myself on being friendly and down-to-earth. I appreciate how much trust people put in you when you have their faces in your hands! It's for me to make my clients feel at ease; you need to feel confident yet relaxed and have faith in me. Before I've even got my brushes out, it's paramount for you to feel assured you're going to be in safe hands. 

I'm able to cover all your makeup needs; be it giving you a beautiful natural look or something a little more glamorous for your wedding day or that special event. Because of my creative background, clients can be a little more daring with their make-up but that said, I'm here to encourage your decision and advise you on what suits your face and compliments your features. 

As well as weddings, I’m also available for special occasion makeovers, tailored one-to-one make-up lessons, photoshoots for beauty, fashion and editorial clients, and commercials and films.   

When I'm not up to my eyeballs in eyeshadow I enjoy doodling, watching football, being in the cinema, sitting in a beer garden, watching food programmes, eating cake and being by the seaside! 
BBC, The Times, PhotoVogue

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