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Having now been in business well over a decade, I've seen the trends come, go, and change but the one that's stuck around and if anything, grown in its power, is that of ethics and sustainability.

I wrote at length about being cruelty-free and using vegan makeup where possible here, but I wanted to go further than that so you can know what efforts I'm making and changing to be a sustainable and ethically responsible business. I want you to know that behind the scenes I'm doing what I can to make sure you're beautiful and the planet isn't hurt by my practices.

Helen Sutcliffe is a wedding hairstylist with over 10 years experience of being a freelance wedding stylist. Being a cruelty-free wedding makeup artist, I flippin' love that she's so staunchly cruelty-free - beauty products don't need to be tested on animals! Helen's got such a lovely calming presence on a wedding morning - she's the quieter version of me, watching everything that's going on, and looks after her bride in such a gentle and loving way. I love that she always (ALWAYS) has a half way treat of a can of Diet Coke!

I caught up with her for my first recommended supplier interview of 2024...