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Having now been in business well over a decade, I've seen the trends come, go, and change but the one that's stuck around and if anything, grown in its power, is that of ethics and sustainability.

I wrote at length about being cruelty-free and using vegan makeup where possible here, but I wanted to go further than that so you can know what efforts I'm making and changing to be a sustainable and ethically responsible business. I want you to know that behind the scenes I'm doing what I can to make sure you're beautiful and the planet isn't hurt by my practices.