Award-Winning & Cruelty-Free Make Up Artist
Hey! I'm Sali Jones, aka Ms Moo Make Up. I'm a multi award-winning cruelty-free freelance professional make-up artist with over 14 years of experience and 400+ weddings. I'm based in Nottingham, but I'm happy to travel across the UK to wherever you need me, though the majority of my work is based in Nottinghamshire, Derbyshire, and Leicestershire.
Here you will find information about how to book me for your wedding make-up, a one-to-one makeup lesson or a special occasion makeover. You'll see all the fashion and editorial photoshoots I've been involved with, some behind-the-scenes photos and updates on my blog. Whatever your makeup needs, I can help.
I look forward to hearing from you!
Sali x
Ms Moo Make Up is an inclusive business. Whilst traditional gendered wedding roles may be used on various sections of my website, everyone is welcome and celebrated here. I'm an LGBTQ+ member and big time believer that makeup is for ANYONE who wants to wear it.
02 September 2025
RIP Illamasqua
While it's not been officially announced that Illamasqua are being wound down, from the way things are going, I'd suggest it more than looks that way. The long and short of it it is that I'm totally gutted.
However long you've known me, you'll know that I've loved Illamasqua as a makeup brand. My first order from them was December 2011 and ever since, I've essentially been a fully paid up member of their fan club. They created incredible products with an incredible shade range, with the tagline "make-up for your alter-ego". It was important to them that their fan base felt safe, secure, represented, and they created products for artists. They've always been cruelty-free too, and had a massive vegan range.
They were acquired by The Hut Group in 2017 and ever since, it's sadly just gone downhill fast.
These days, their Instagram is barely functioning as it continues to post every few days, but there's no interaction with the fans who are screaming into the abyss - what's going on, Illamasqua?!
So many of their products are now just permanently out of stock, and with whatever is left, there's always a 70% off sale on. They've also been found on sites such as Boop Beauty and Liquidation Store recently, where items are described as "Excess Inventory". Nothing comes back into stock, there have been no new products released in about 2 years, and they stopped their pro discount at least 12 months ago too.
It'll mean big changes for me as a makeup artist, as some of their products have been staples in my kit for well over a decade. Their Skinbase foundation has been the only foundation I've had in my kit for 5+ years now. It truly looks like skin when it's applied and is buildable to a good full coverage foundation, again, while still looking like skin.
Their Beyond Veil primer suits anyone and everyone that wants a "lit from within" glow without needing a shade range, like the Charlotte Tilbury Flawless Filter.
The Gel Sculpt contour stick was so innovative and gave such a beautiful contour without ever needing loads of elbow grease to blend it in. The number of gel sticks I've used that have been more cream and then truly made you shit yourself when it doesn't blend out...!
Their Waterproof Masquara was sensational. I've used it since about 2020 and it never budged at all. I had quite a "to do" with Illamasqua though when I was purchasing top ups of their mascara and found that that the packaging said it was the Waterproof product, but the tube inside the packaging was the regular Raven mascara - and because I've used the mascara for so long, I could also tell that the product inside the tube wasn't the Waterproof stuff either! I had countless refunds and sent products back to them (and Look Fantastic, who are also owned by The Hut Group) when I argued that the product in the tube was NOT the same, and that it was false advertising to say it was the Waterproff stuff when it wasn't.
Despite the bad customer service in recent years, I've truly LOVED Illamasqua products and their whole ethos. I'm gutted that they are clearly not being invested in, and that the brand is being left to ruin by unscrupulous people. RIP Illamasqua. You were perfect to me.
